Ahold Delhaize 2
Tuesday, Jan 10 2017
Ahold Delhaize's challenge
| How can we reach our customers to start a dialogue for personal service? Focus on context and our existing content. Background: Traditional mass media, like radio & television commercials and folders, are becoming less effective to reach our customers. On the other hand our customers want to hear/see relevant and real stories/content. But the relevancy is dependent on the customer’s context: his/her location, the moment of the day and what the situation (e.g. weather) is. |
- Corporate
- Ahold Delhaize
- Industry
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- Consumer
- When
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Tuesday, January 10
9.00 – 12.00 - Where
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Provincialeweg 11, 1506 MA Zaandam, Amsterdam