Ahold Delhaize 2
Tuesday, Jan 10 2017

Ahold Delhaize's challenge

How can we reach our customers to start a dialogue for personal service? Focus on context and our existing content.

Traditional mass media, like radio & television commercials and folders, are becoming less effective to reach our customers. On the other hand our customers want to hear/see relevant and real stories/content. But the relevancy is dependent on the customer’s context: his/her location, the moment of the day and what the situation (e.g. weather) is.

Ahold Delhaize
  • Consumer
Tuesday, January 10
9.00 – 12.00
Provincialeweg 11, 1506 MA Zaandam, Amsterdam

More meetups in Consumer

Close Facebook Twitter