Bridgestone
Tuesday, May 16 2017

How can Bridgestone help consumers in detecting worn out or damaged tires through smart technology? Focus on remaining thread depth.

Background
In the tire industry consumers typically have a low affinity with the product. In Europe 30/40% of all car owners are driving with worn out tires, meaning that there is not enough remaining thread depth. How can Bridgestone help consumers to monitor remaining thread depth on their tires. Solutions could be for example manually or through technology like connected vehicles or augmented reality.